About us
In 2020, we, Arnaud and Frederik, two optimistic dreamers from Belgium, set out to reimagine an often-overlooked accessory — the belt.
Inspired by our active lifestyles and the need for a balance between comfort and style, we saw belts that were poorly made, limited in color, or stuck in outdated designs. We decided to change that, and La Boucle was born: a belt for those who never stand still.
Not just a belt, the first iconic brand.
“Products may be copied, replaced, or become obsolete. But iconic brands are unique and stand the test of time.”
What makes a brand truly iconic? It’s the ability to go beyond mere functionality, evoke emotions, and leave a lasting impression. At La Boucle, we have redefined what a belt can be—not just an accessory, but a timeless statement of style, individuality, and innovation. Our journey to becoming the first iconic brand for belts is rooted in ten guiding pillars. Together, they define our identity and ensure that La Boucle transcends trends to remain timeless, unforgettable, and uniquely inspiring.
1. A Singular functional product
2. Exceptional comfort
3. Timeless yet contemporary design
4. Ultimate versatility
5. A fashion-forward Sporty Chic aesthetic
6. A smart colorful touch
7. Uncompromising premium quality
8. Innovative, sustainable materials
9. Exclusive global presence
10. A unique packaging and retail experience
Comfort with style
Originally designed for golfers looking for the perfect swing, we've taken the concept of a stretch belt designed for active comfort and made it our own. Useful, comfortable and fashionable. What more could you ask for?
La Boucle draws inspiration from the world of fashion and luxury sports to redefine elegance. Rooted in the timeless sophistication of golf, our belts blend comfort, versatility, and aesthetics, becoming essential accessories for a modern, elegant lifestyle.
For Life, In Motion
Designed for all aspects of life. With a sporty look, a relaxed fit, waterfriendly technology and a wide range of colours. The belt flexes with movement, causing no restriction of motion.
