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Who we are

La Boucle is not an ordinary belt brand. We were not founded by one or two entrepreneurs looking to make a profit. La Boucle is a group of optimistic dreamers who decided to take the road less travelled to bring real change to an old and tedious industry.

Our young, enthusiastic and international team operates from our beautiful headquarters in Brussels, Belgium, where we focus on nurturing talent and enabling each team member to excel in creativity, marketing, design, sales and innovation. We are still a young company and innovation is the key to our success. We believe it is better to try and fail than to play it safe and be late. No risk, no reward.

The revolution

Today, most belts are boring; based on a design that hasn't changed in over a century, they don't fit the modern, active urban lifestyle that so many of us enjoy. That's where we come in. Gone are the days of wearing a stuffy three-piece suit to the office. Today we have the freedom to express our individuality in what we wear and how we dress. We are explorers who like to discover new places and people around the world, so we need to travel light and without unnecessary things.

Every item we wear must be stylish and practical for work or play and must be very comfortable to allow that feeling of freedom. Our belt was designed for the new generation of global citizens. Useful, comfortable and fashionable, a La Boucle belt can be worn in any situation, whether it is a wedding, work, a trip to the city or an outdoor festival. With its stretch technology, waterproof material and lack of holes for a perfect fit, there really is no other belt you will ever need. 

A La Boucle belt is not just a belt.