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Privacy Policy - Bluestorks sprl - La Boucle

This website is owned by Bluestorks sprl - La Boucle

Contact details and registered office: Rue des Ateliers 19 - 1080 Brussels

Phone: 0032 485 70 82 10
E-mail: hello@laboucle.com
Company number: BE 0552.956.220

By accessing and using the website, you expressly agree to the following terms and conditions.


Intellectual property rights

We developed a unique way of marketing and packaging our products. This distinguishes La Boucle from all other companies active in the belt market.

Our brand identity is based on a strong name LA BOUCLE, a relatable snake logo and most of all a luxurious, easily recognisable packaging and presentation.

The packaging contains inter alia the following distinguishing features:

  • a white luxury finished carton box;
  • with a drawer feature;
  • containing a red cotton lid (“label”) to open the drawer;
  • showing an image of the belt on the top (front end of the belt) and bottom (back end of the belt);
  • the square surface opposite the label has entirely the colour of the belt (for example blue);
  • the wording and logos on the box are in blue, red and white.

The belt presents inter alia the following distinguishing features:

  • the Snake logo is featured in the leather part, at the beginning and the end of the belt
  • a red cotton label is featured on the side of the leather part, at the beginning and the end of the belt

The belt is presented in an original and recognisable way with its packaging and displays.

To protect our brand identity, we own several registered intellectual property rights, including but not limited to:

  • EU trademark No. 017942802 (LA BOUCLE)
  • EU trademark No. 017994317 (snake logo)
  • EU trademark No. 18088552 (packaging)
  • EU trademark No. 018088548 (belt label position mark)
  • Registered Community design No. 005627569-0001 (packaging)
  • UK trademark No. UK00917942802 (LA BOUCLE)
  • UK trademark No. UK00917994317 (snake logo)
  • US trademark No. 6420562 (LA BOUCLE)
  • US trademark No. 6432333 (snake logo)

Furthermore, we own non-registered intellectual property rights on our packaging and presentation, including copyrights and non-registered design rights.

Unfair competition rules further protect us from slavish copying of our brand identity.

No use may be made of our intellectual property without our prior permission.  

We take the protection of our intellectual property rights very seriously and will not hesitate to take legal steps to safeguard our commercial interests.

La Boucle / Blue Storks srl is insured by BNP PARIBAS FORTIS to cover the costs of all IP rights infringements, and all legal aspects of La Boucle & Blue Storks srl are fully managed by PIERSTONE (BE, UK, CZ) and DENNEMEYER THE IP GROUP (LU).


Limitation of liability

The information on the website is of a general nature. The information is not adapted to personal or specific circumstances, and can therefore not be considered as personal, professional or legal advice to the user.

Bluestorks sprl - La Boucle makes great efforts to ensure that the information provided is complete, correct, accurate and updated. Despite these efforts, inaccuracies may occur in the information provided. If the information provided contains inaccuracies or if certain information is unavailable on or via the site, Bluestorks sprl - La Boucle will make the greatest possible effort to rectify this as quickly as possible.

Bluestorks sprl - La Boucle, however, cannot be held liable for direct or indirect damage resulting from the use of the information on this site.

If you find inaccuracies in the information made available through the site, you can contact the site manager.

The content of the site (including links) can be adjusted, changed or supplemented at any time without notice or notification. Bluestorks sprl - La Boucle does not guarantee the proper functioning of the website and can in no way be held liable for the malfunctioning or temporary (un) availability of the website or for any form of damage, direct or indirect, that would result from access to or use of the website.

Bluestorks sprl - La Boucle can in no case be held liable to anyone, directly or indirectly, in a special or other way for damage due to the use of this site or of another, in particular as a result of links or hyperlinks, including, without limitation, of all losses, work interruptions, damage to programs or other data on the computer system, of equipment, software or other of the user.

The website may contain hyperlinks to websites or pages of third parties, or refer to them indirectly. The placement of links to these websites or pages in no way implies an implicit approval of their content.

Bluestorks sprl - La Boucle expressly declares that it has no control over the content or other features of these websites and can in no way be held liable for the content or features or any other form of damage caused by its use.


Applicable law and competent courts.

Belgian law applies to this site. In the event of a dispute, only the commercial courts of the Province of Walloon-Brabant have jurisdiction.


Privacy Policy

Bluestorks sprl - La Boucle processes personal data in accordance with this privacy statement. For further information, questions or comments regarding our privacy policy, please contact Bluestorks sprl - La Boucle.


Processing purposes

Bluestorks sprl - La Boucle collects and processes the personal data of customers for customer and order management (including customer administration, follow-up of orders / deliveries, invoicing, agreements).


Legal basis (s) of the processing

Personal data are processed on the basis of Article 6.1. (a) consent, (b) necessary for the performance of an agreement), (c) (necessary to comply with a legal obligation, or (f) necessary for the representation of our legitimate interest in undertaking the General Data Protection Regulation.
Insofar as the processing of the personal data takes place on the basis of Article 6.1. a) (consent), the customer always has the right to withdraw the given consent.


Transfer to third parties

If this is necessary to achieve the intended purposes, the customer's personal data will be shared with other companies within the European Economic Area that are directly or indirectly associated with Bluestorks sprl - La Boucle or with any other partner of Bluestorks sprl - La Boucle.
Bluestorks sprl - La Boucle guarantees that these recipients will take the necessary technical and organisational measures to protect personal data.


Retention period

The personal data processed for customer management will be stored for the period necessary to meet the legal requirements (including in the field of accounting).


Right of access, improvement, erasure, restriction, objection and transferability of personal data

The customer has the right to inspect his personal data at any time and can correct them or have them corrected if they are incorrect or incomplete, have them removed, have their processing limited and object to the processing of personal data concerning him based on article 6.1 (e) or (f), including profiling based on those provisions.

In addition, the customer has the right to obtain a copy (in a structured, common and machine-readable form) of his personal data and to have the personal data forwarded to another company.

In order to exercise the above rights, the customer is asked to send an e-mail to the following e-mail address: hello@laboucle.com


Direct marketing

If customer data is obtained in the context of customer and order management, then Bluestorks sprl - La Boucle this customer data can be used for sending marketing and personalised advertising. The customer has the right to object, free of charge, to any processing of his personal data for direct marketing purposes, by sending an e-mail to hello@laboucle.com



The Customer has the right to file a complaint with the Commission for the Protection of Privacy (Drukpersstraat 35, 1000 Brussels - commission@privacycommission.be).